Craft techniques

Essential functionalities
Data collected through these services is required to provide basic shopping functions and to ensure the technical performance of the website. To this end, information is exchanged with reliable analysis partners.

Analysis cookies for a better service offering
We collect and store data that is used to analyse user behaviour and evaluate it in order to improve our services. This enables us, for example, to improve the user-friendliness of your customer account. To this end, information is exchanged with reliable analysis partners. This includes the following 1 Cookies and third-party providers:
- Google Analytics of Google Google Ireland Limited

Marketing cookies
We collect and store data for advertising purposes, which allows us to display ads that are relevant to you on partner sites, in apps & emails. For this purpose, information is shared with trusted advertising partners. These include the following 15 cookies and third parties:
- Google Customer Reviews by Google LLC
- Custom Audiences remarketing feature of Meta Platforms Ireland Limited.
- Google Conversion Tracking by Google Ireland Limited
- Remarketing or "Similar Audiences" function of Google Ireland Limited
- Microsoft Advertising of Microsoft Corporation
- Affiliate programme "Awin" of AWIN AG
- Facebook of Meta Platforms Ireland Limited
- Instagram of Meta Platforms Ireland Limited
- Pinterest of Pinterest Inc.
- Embedding of YouTube videos by Google Ireland Limited
- Live chat system of MessageBird B.V. (and this partner then Sentry of Sentry and Polyfill.io of The Financial Times Limited)
- Personalised recommendations from Optimizely Inc.
- Trustbadge of the Trusted Shops AG
- Google Tag Manager from Google Ireland Limited
- A/B testing and web personalisation from Kameleoon